Acceptable HHs |
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Households that are providing viewing data and included in the report upon meeting the quality requirements.
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Adhesion |
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It is the ratio of a program’s target audience to the total number of viewers.
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Adjacency |
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The commercial time period allocated at the beginning and end of program broadcast for TV ad placement.
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Advertiser |
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The party commissioning ads; brand owner.
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Advertising agency |
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An agency engaged in advertising.
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Advertising clutter |
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It is the total advertising volume the audience is exposed to.
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Advertising spot |
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Any type of ad (commercials and public service ads) broadcast within a program or during the breaks. Spot.
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Advertorial |
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Advertorial spot |
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Commercials in an advertorial.
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Affinity index |
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The ratio of the weight of a target audience of the analyzed program to its weight in the total population. Whether the program is specifically preferred by this target audience is determined.
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Aggregated viewing data |
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Aggregated viewing data that is processed and converted to measurement but does not contain any information specifically for panel households.
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Air broadcasting |
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It is the terrestrial broadcasting of data content such as images and sound.
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AMR - Average Minute Rating |
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It is the average number of audiences per minute.
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AMS - Audio Matching System |
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It is a system where the audio data collected with a people meter is compared to and matched with a reference database to determine the broadcast that is viewed.
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Announcement |
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Advertising spot or commercial spot.
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ASP - Average Setting Price |
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Net sales per unit during a certain period such as months, years, etc.
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Atria Pro |
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It is Kantar Media’s “back office” operating system that supports the people meter service.
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ATS - Average Time Spent |
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It is the average viewing time for a relevant program, advertorial or channel on the basis of TV audience. (ATS % = RATING % / REACH %)
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ATV - Average Time Viewed |
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The average viewing time on the basis of the entire population.
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Audience |
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Listener, viewer, audience, reader.
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Audience accumulation |
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The total number of different people (or households) exposed to an environment for a particular period of time.
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Audience composition |
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Classification of a program’s audience within the frame of demographic characteristics such as age, gender and education.
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Audience duplication |
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The rate of the audience or households included in a program’s target audience but accessed by another program as well.
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Audience flow |
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The number of viewers or listeners who start or stop watching a program during broadcasting. The audience flow indicates the rate of people or households that open and shut a program, surf between channels while watching one channel or remain on the same channel where the previous program watched is broadcast.
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Audience profile |
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The demographic characteristics of the individuals or households a TV program reaches out.
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Audience share (channel share) |
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The share received by channels or programs from the total population during broadcasting.
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Average audience |
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The number of average minute audience of a program during broadcasting.
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Average loyalty |
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The ratio of average audience (%) to the total daily average audience (%).
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Average reach |
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The number of viewers satisfying the minimum reach condition determined for a channel, time slot, program or commercials slot.
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Average time viewed |
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The average time spent for a content or a commercial associated with a certain period of time of the average time spent by people directly reaching that period of time.
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