Acceptable HHs |
|
Adhesion |
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Adjacency |
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Advertiser |
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Advertising agency |
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Advertising clutter |
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Advertising spot |
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Advertorial |
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Affinity index |
|
Aggregated viewing data |
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Air broadcasting |
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AMR - Average Minute Rating |
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AMS - Audio Matching System |
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Announcement |
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ASP - Average Setting Price |
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Atria Pro |
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ATS - Average Time Spent |
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ATV - Average Time Viewed |
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Audience |
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Audience accumulation |
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Audience composition |
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Audience duplication |
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Audience flow (izleyici akışı) |
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Audience profile |
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Audience share (channel share) |
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Average audience |
|
Average loyalty |
|
Average reach |
|
Average time viewed |
|
Bant reklamı |
|
BARB |
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Barter |
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Base |
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Batch |
|
Beta Index |
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Billboard |
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Block |
|
Break |
|
Break number (break position) |
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Broadband cable (wideband) |
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Broadcast (broadcasting) |
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Broadcaster |
|
Bumper in/out |
|
Cable penetration |
|
Cable television system |
|
Cable TV |
|
CAM - Conditional Access Module |
|
Campaign awareness |
|
CAPI - Computer Aided Personal Interview |
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Carriage fee |
|
Catch-up TV |
|
CATI - Computer Assisted Telephone Interview |
|
Census |
|
Chief Income Earner |
|
Clutter |
|
Commercial |
|
Confidence interval |
|
Consolidated Audience |
|
Contacts |
|
Content |
|
Coverage |
|
CPP |
|
CPS-CPP/Sec (Cost Per GRP Per Sec.) |
|
CPT - Cost Per Thousand/CPM - Cost Per Mile |
|
CTTV |
|
CV - Consolidate Viewing |
|
Data fusion |
|
Data poll |
|
Data yüklemek |
|
Daypart |
|
Days activity |
|
Decoder |
|
Demografi |
|
Drop-out (söküm) |
|
Duplication |
|
Duration |
|
Effective frequency |
|
Effective reach |
|
Effective sample size |
|
Efficiency |
|
Ekstra spot |
|
Emission share |
|
ES - Establishment Survey |
|
Evren |
|
Excessive viewing |
|
Exclusive reach |
|
Extended TV |
|
Extended TV Panel |
|
F2F - Face to Face Interview |
|
Flow chart |
|
Focalmeter |
|
Forced turnover |
|
Frame |
|
Free VOD |
|
FTA - Free to Air |
|
Gain |
|
Genre |
|
Gross audience |
|
Gross panel size |
|
GRP - Gross Rating Point |
|
Guest |
|
Guest factor |
|
Guest viewing |
|
Hane |
|
HDTV - High Definition TV |
|
Head of Household |
|
Heavy viewer |
|
HHs With Guest |
|
Household |
|
Household Size |
|
Housekeeper |
|
Housewife |
|
HTTPs |
|
IAA - International Advertising Association |
|
Individuals |
|
Individuals 5+ |
|
Insertion |
|
Installed base |
|
Instar Analytics |
|
IPTV |
|
Jenerik |
|
Jenerik sponsorluğu |
|
JIC - Joint Industry Committee |
|
Kablolu yayın |
|
Kampanya |
|
Kanal |
|
Kollektif reklam |
|
Kota örneklemesi (quota sampling) |
|
Kuşak spot |
|
Leading gap |
|
Light viewer |
|
Live |
|
Master meter |
|
Media agency |
|
Media plan |
|
Media strategy |
|
Medium viewer |
|
Migration |
|
Migration gain |
|
Migration loss |
|
Migration net |
|
Migration rating |
|
Minute attribution |
|
Multiscreen viewing |
|
Müşterek Endüsri Komitesi |
|
Network |
|
Nil viewer |
|
Nil viewing |
|
Non-commercial advertising |
|
NonContact |
|
NonPoll |
|
OTS - Opportunity to See (average frequency) |
|
Out of Home Viewing |
|
Panel |
|
Panel kontrol değişkenleri |
|
Panel turnover |
|
Pay per View VOD |
|
Pay TV |
|
Peak |
|
Peoplemeter |
|
Portable meter (personal meter) |
|
Prime time |
|
Program |
|
Program sponsorluğu |
|
Program türü |
|
PUT (%) - People Using Television |
|
PUT (000) - People Using Television |
|
PVR - Personal Video Recorder |
|
Rassal Örnekleme (random sampling) |
|
Ratecard |
|
Rating |
|
Rating Point |
|
Raw data |
|
Reach |
|
Reception share |
|
Reception type |
|
Reporting universe |
|
RPD - Return Path Data |
|
RTÜK |
|
RVD |
|
Sample |
|
Sample composition |
|
Sample error |
|
Sanal reklam |
|
Satellite TV |
|
SDTV - Standart Definition TV |
|
Seasonality |
|
Seasonality index |
|
Seperatör |
|
SES - Sosyo Ekonomik Statü |
|
Share |
|
Slave meter |
|
SOS - Share of Spending |
|
Sosyal reklam |
|
SOV - Share of Voice |
|
Sponsor akıllı işaretler |
|
Sponsor jenerik |
|
Sponsor yayın akışı |
|
Spot |
|
Spot başlangıç saati |
|
Spot güncelleme |
|
Spot süresi |
|
Spot tipi |
|
SVOD (Subscription VOD) |
|
TAM - TV Audience Measurement |
|
Tam zamanlı ölçüm |
|
Target audience |
|
Teaser |
|
Template |
|
Tenure |
|
Terrestrial TV |
|
TİAK A. Ş. |
|
Timeband |
|
Tipolojik ayraç |
|
Total Day |
|
Total rating |
|
TSV - Time Shifted Viewing |
|
TTV - Total TV Viewing |
|
TÜAD |
|
TÜİK |
|
Turnover |
|
TV monitoring |
|
Units |
|
Universe |
|
UV - Uncovered Viewing |
|
UV rejection |
|
Uydu yayını |
|
Viewing |
|
Virtualmeter |
|
VOD - Video on Demand |
|
Voice over |
|
VOSDAL - Viewing on Same Day as Live |
|
VTA - Veri Toplama Araştırması |
|
Watermarking |
|
Weighted audience |
|
Work order |
|
Yarı zamanlı ölçüm |
|
Zapping |
|
Zorunlu söküm |
|