21/03/2018
Multi-Screen Measurement Event 2018
TİAK A.Ş. held the “MULTI-SCREEN MEASUREMENT” event on March 21, 2018 with about 100 attendees from TV channels, advertising agencies and advertisers. Having taken place at Wyndham Grand Levent, the event lasted three hours.
Chairman of the Board of Directors of TİAK A.Ş., İbrahim EREN, delivered the commencement speech at the event where he emphasized that Turkey is among the leading countries of the world in terms of Television Audience Measurement while sharing with the audience the position and future of Television in Media and Advertising Investments for the year 2017 announced by the Advertising Association.
The second speech was delivered by Mesut SAKAL, General Manager of Kantar Media, who provided information on Multi-Screen Measurements across the globe, sharing a timeline for this remarkable innovation in Turkey, as well as at which stage it is.
The event hosted international participants such as Johan SMIT from SKO Netherlands, Sjoerd PENNEKAMP and Jonathan BROWN as the main speakers. The Speakers briefed participants through a multi-faceted assessment of their international experiences with Multi-Screen Measurements and the challenges they faced there, as well as the benefits reaped and the impact on relevant industries.
The event was concluded with a panel held by the Deputy Chairman of TİAK A.Ş. Board of Directors, Banun ERKIRAN , along with Johan Smit, Sjoerd Pennekamp and Jonathan Brown, while curiosity-sparking matters were addressed in a QA format.
Chairman of the Board of Directors of TİAK A.Ş., İbrahim EREN, delivered the commencement speech at the event where he emphasized that Turkey is among the leading countries of the world in terms of Television Audience Measurement while sharing with the audience the position and future of Television in Media and Advertising Investments for the year 2017 announced by the Advertising Association.
The second speech was delivered by Mesut SAKAL, General Manager of Kantar Media, who provided information on Multi-Screen Measurements across the globe, sharing a timeline for this remarkable innovation in Turkey, as well as at which stage it is.
The event hosted international participants such as Johan SMIT from SKO Netherlands, Sjoerd PENNEKAMP and Jonathan BROWN as the main speakers. The Speakers briefed participants through a multi-faceted assessment of their international experiences with Multi-Screen Measurements and the challenges they faced there, as well as the benefits reaped and the impact on relevant industries.
The event was concluded with a panel held by the Deputy Chairman of TİAK A.Ş. Board of Directors, Banun ERKIRAN , along with Johan Smit, Sjoerd Pennekamp and Jonathan Brown, while curiosity-sparking matters were addressed in a QA format.