22/10/2019
TİAK ACADEMY COURSES KICKED OFF
TİAK ACADEMY Training Courses started with FUNDEMANTALS on INSTAR ANALYTICS and AdExplorer.
TİAK ACADEMY was established in collaboration with TİAK and KANTAR MEDIA as a training platform where TV AUDIENCE MEASUREMENTS and ADVERTISEMENT SPENDING ANALYSES are addressed in all aspects.
TİAK Academy Platform’s goal is to coordinate training courses on TV Audience Measurements and Advertisement Spending for stakeholders at all levels and equip Academic Circles, including Academics and Students, with up-to-date information on TV Audience Measurements. In the mid run, the Academy aims to develop a certification program where all sector professionals will deliver courses aimed at preparing qualified workforce sought by Agencies and Channels for the industry.
TİAK ACADEMY’S first training course, TİAK ACADEMY FUNDAMENTALS, took place on October 15, 2019 at the head office of TİAK A.Ş. Having joined their respective organizations less than a year ago, 18 people attended the course, five from broadcasters and 13 from media planning agencies.
Instar Analytics, which is a reporting software program for Television Audience Measurements, was addressed extensively. Examination of interfaces, creation of report templates, analysis on report components, quick reports, creation of automatic reports, and sample and standard reports were among the key topics covered in the course. In the last section of the training, information was provided regarding AdExplorer, reporting software for Analysis of Advertising Expenditure (ADEX), and participants’ questions were answered.
TİAK Academy’s courses for Instar Analytics and AdExplorer users at different levels will continue in the upcoming period. Details on these courses will be announced to the sector.
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TİAK ACADEMY was established in collaboration with TİAK and KANTAR MEDIA as a training platform where TV AUDIENCE MEASUREMENTS and ADVERTISEMENT SPENDING ANALYSES are addressed in all aspects.
TİAK Academy Platform’s goal is to coordinate training courses on TV Audience Measurements and Advertisement Spending for stakeholders at all levels and equip Academic Circles, including Academics and Students, with up-to-date information on TV Audience Measurements. In the mid run, the Academy aims to develop a certification program where all sector professionals will deliver courses aimed at preparing qualified workforce sought by Agencies and Channels for the industry.
TİAK ACADEMY’S first training course, TİAK ACADEMY FUNDAMENTALS, took place on October 15, 2019 at the head office of TİAK A.Ş. Having joined their respective organizations less than a year ago, 18 people attended the course, five from broadcasters and 13 from media planning agencies.
Instar Analytics, which is a reporting software program for Television Audience Measurements, was addressed extensively. Examination of interfaces, creation of report templates, analysis on report components, quick reports, creation of automatic reports, and sample and standard reports were among the key topics covered in the course. In the last section of the training, information was provided regarding AdExplorer, reporting software for Analysis of Advertising Expenditure (ADEX), and participants’ questions were answered.
TİAK Academy’s courses for Instar Analytics and AdExplorer users at different levels will continue in the upcoming period. Details on these courses will be announced to the sector.