01/11/2022
TİAK ACADEMY NOVEMBER 2022 ACTIVITIES
TİAK ACADEMY is a training platform that transfers current information about TV AUDIENCE MEASUREMENTS and AD EXPENDITURE ANALYSES to academic circles and ad industry that the cooperation of TİAK and KANTAR MEDIA.
This platform’s very primary aim is conveying up-to-date information on TV Audience Measurement to academia including Faculty Members and within the framework of this purpose, TİAK ACADEMY met with academicians and students at 2 Universities in November 2022.
İSTANBUL TİCARET UNIVERSITY – STATISTICS CLUB SEMINAR
9 November 2022
TİAK and KANTAR MEDIA conducted a seminar entitled as ‘TELEVISION AUDIENCE MEASUREMENT SYSTEM IN TÜRKİYE / WHERE IS THE STATISTICS IN THIS?’ which organized by ISTANBUL TICARET UNIVERSITY – STATISTICS CLUB.
A presentation was given by Ogün Doğan AKYOL and Duygu BOZTEPE from TİAK Technical Committee and Akın ŞAHİN and Selma KARAMAN from Kantar Media to all faculty members and students of Statistics department. By attending approximately 70 people to the seminar, following topics were discussed in detail and questions of students were answered.
ÜSKÜDAR UNIVERSITY – FACULTY OF COMMUNICATION SEMINAR
14 November 2022
TİAK General Manager Dursun GÜLERYÜZ explained the Television Audience Measurement System in detail to the students and academicians at the seminar titled as ‘TELEVISION AUDIENCES MEASUREMENT SYSTEM IN TÜRKİYE and TELEVISION VIEWING BEHAVIOURS’ that held in Üsküdar University – Faculty of Communication Conference Room.
The presentation was made with the participation of approximately 100 people on the following headings:
This platform’s very primary aim is conveying up-to-date information on TV Audience Measurement to academia including Faculty Members and within the framework of this purpose, TİAK ACADEMY met with academicians and students at 2 Universities in November 2022.
İSTANBUL TİCARET UNIVERSITY – STATISTICS CLUB SEMINAR
9 November 2022
TİAK and KANTAR MEDIA conducted a seminar entitled as ‘TELEVISION AUDIENCE MEASUREMENT SYSTEM IN TÜRKİYE / WHERE IS THE STATISTICS IN THIS?’ which organized by ISTANBUL TICARET UNIVERSITY – STATISTICS CLUB.
A presentation was given by Ogün Doğan AKYOL and Duygu BOZTEPE from TİAK Technical Committee and Akın ŞAHİN and Selma KARAMAN from Kantar Media to all faculty members and students of Statistics department. By attending approximately 70 people to the seminar, following topics were discussed in detail and questions of students were answered.
- BASICS OF TV AUDIENCE MEASUREMENT
- IMPORTANCE OF STATISTICS AT RESEARCH AND MEASUREMENT PROCESSES
- TV VIEWING BEHAVIOURS IN TÜRKİYE (YEAR 2021)
- TV VIEWING BEHAVIOURS IN THE WORLD (The analysis of 95 countries – YEAR 2021)
- TV AUDIENCE MEASUREMENT FOR WHOM
- TV AUDIENCE MEASUREMENT COORDINATION
- ALL PROCESSES OF TV AUDIENCE MEASUREMENT
- COMPLEMENTARY MEASUREMENT METHODS
ÜSKÜDAR UNIVERSITY – FACULTY OF COMMUNICATION SEMINAR
14 November 2022
TİAK General Manager Dursun GÜLERYÜZ explained the Television Audience Measurement System in detail to the students and academicians at the seminar titled as ‘TELEVISION AUDIENCES MEASUREMENT SYSTEM IN TÜRKİYE and TELEVISION VIEWING BEHAVIOURS’ that held in Üsküdar University – Faculty of Communication Conference Room.
The presentation was made with the participation of approximately 100 people on the following headings:
- COVERAGE OF MEDIA MEASUREMENTS
- AD INVESTMENTS AND MEDIA SHARES IN TÜRKİYE IN 2021
- BASICS OF TV AUDIENCE MEASUREMENT
- TV VIEWING BEHAVIOURS IN TÜRKİYE (YEAR 2021)
- TV VIEWING BEHAVIOURS IN THE WORLD (The analysis of 95 countries – YEAR 2021)
- TV AUDIENCE MEASUREMENT FOR WHOM
- TV AUDIENCE MEASUREMENT COORDINATION
- ALL PROCESSES OF TV AUDIENCE MEASUREMENT
- COMPLEMENTARY MEASUREMENT METHODS