18/07/2019
TİAK A.Ş. AMONG THE SESSION SPONSORS AND SPEAKERS IN 2019 MEDIA SUMMIT
MEDIA SUMMIT, annually bringing media directors, planners and brands together, was held on June 27 - 28 under the theme “IMPACT”, hosting 45 speakers.
TİAK A.Ş. supported the two-day summit as a session sponsor and speaker.
Banun Erkıran, Deputy Chairperson of TİAK A.Ş’s Board of Directors, and Ogün Doğan Akyol, Chairperson of the Technical Committee, delivered a presentation on “Supplementary Measurement Methods and Their Impact”.
Banun Erkıran talked on TİAK A.Ş.'s general structure, its functions in measurement processes, milestones, and the process of determining measurement companies.
Opening his presentation with the question “IS TELEVISION DEAD?”, Ogün Doğan Akyol updated participants with latest data on why TV is not dead and why it will not be dead in the near future. Television sales hitting 15 million in the past 5 years, its place in media investments with around a 50% share, and
TV viewing times remaining unchanged over the years were among noteworthy topics of the presentation.
Other highlights were as follows:
TİAK A.Ş. supported the two-day summit as a session sponsor and speaker.
Banun Erkıran, Deputy Chairperson of TİAK A.Ş’s Board of Directors, and Ogün Doğan Akyol, Chairperson of the Technical Committee, delivered a presentation on “Supplementary Measurement Methods and Their Impact”.
Banun Erkıran talked on TİAK A.Ş.'s general structure, its functions in measurement processes, milestones, and the process of determining measurement companies.
Opening his presentation with the question “IS TELEVISION DEAD?”, Ogün Doğan Akyol updated participants with latest data on why TV is not dead and why it will not be dead in the near future. Television sales hitting 15 million in the past 5 years, its place in media investments with around a 50% share, and
TV viewing times remaining unchanged over the years were among noteworthy topics of the presentation.
Other highlights were as follows:
- An evaluation spanning 94 countries shows that the average daily TV viewing time per person in 2018 is 2 hours and 55 minutes, which is only one minute shorter than in 2017.
- While the average TV viewing time per household was 7 hours and 7 minutes in Turkey in 2018, it was 4 hours and 18 minutes per person.
- In the first five months of 2019, viewing times upped compared to the last year. Especially in April, viewing times increased by 25 minutes year-over-year.
- The concept of AT AW AD (Any Time, Any Where, Any Device) and its impact on the TV industry were explained, in addition to the goal of transition to the 4-Screen in TV Audience Measurements.
- 94 countries in the world perform linear measurements and 33 carry out Time-Shifted Viewing measurements.
- Participants were updated on the key dynamics in Time-Shifted Viewing Measurements launched in March 2018 in Turkey.
- The current situation and goals regarding Multi-Screen Measurements in 20 countries including Turkey were shared.
- An emphasis was made to Turkey’s pioneering position in the world regarding Supplementary Viewing Methods.
- The last chapter, which was presented as a source of pride, elaborated on 14 Turkish TV Series, which ranked for 19 times among the top ten programs in nine countries in 2018, with ratings by country and TV series.