05/04/2017
We Featured in the 20th Research Summit as the Session Sponsor
Held on April 5-6, 2017 at CONRAD HOTEL, the 20th Edition of Research Summit featured a joint session by TİAK A.Ş. and KANTAR MEDIA, delivering a presentation entitled TELEVISION AUDIENCE TRENDS IN TURKEY and WHAT AWAITS US IN THE NEW TERM WITH THE NEW RATING MEASUREMENTS.
Dursun GÜLERYÜZ, General Manager of TİAK A.Ş., delivered a speech entitled TELEVISION AUDIENCE TRENDS where he shared with the audience the change in viewing behaviors of Turkish Audience under the light of the TV Audience Panel data reported daily with 4,000 houses and the annual Establishment Survey with 44,000 samples, through the facilities offered by technology. The same session featured a presentation by Kantar Media General Manager, Mesut SAKAL, under the title of WHAT AWAITS US IN THE NEW TERM WITH THE NEW RATING MEASUREMENTS?, where he talked about the innovations to be undertaken across TV Audience Measurement system, Measurement Methods, Analysis Techniques, Reporting Instruments in Turkey, in line with the Global applications in the new period that will commence in 2017.
Dursun GÜLERYÜZ, General Manager of TİAK A.Ş., delivered a speech entitled TELEVISION AUDIENCE TRENDS where he shared with the audience the change in viewing behaviors of Turkish Audience under the light of the TV Audience Panel data reported daily with 4,000 houses and the annual Establishment Survey with 44,000 samples, through the facilities offered by technology. The same session featured a presentation by Kantar Media General Manager, Mesut SAKAL, under the title of WHAT AWAITS US IN THE NEW TERM WITH THE NEW RATING MEASUREMENTS?, where he talked about the innovations to be undertaken across TV Audience Measurement system, Measurement Methods, Analysis Techniques, Reporting Instruments in Turkey, in line with the Global applications in the new period that will commence in 2017.