7-9 May 2023 / MOROCCO - MARRAKESH
EMRO (European Media Research Organisation) established in 1960 in Paris for all parties working in the field of media research (Media Owner Committees, Joint Industry Committees, Agencies, research companies, etc.) to exchange information about positive as well as negative aspects of new research projects.
The main activity is to hold an annual conference in the country of one of its members and existincly has members from 22 different countries. The 2023 conferences were held in Marrakech, Morocco, between 7-9 May with the participation of 89 delegates from 21 different countries.
TİAK General Manager Dursun GÜLERYÜZ attended the EMRO Conferences for 3 days and in opening session a presentation was held that titled as TİAK- The Turkish Media Measurement Landscape.
Main headings of each sessions were as following: “Changing Methodologies in Print Media”, “Developments in Out of Home measurement and Sampling challenges”, “Developments in Radio Chair”, “The Ongoing Cross Media Debate”, “Digital Planning in the Cookieless Future”.
